"Every Man a Rembrandt!" was the slogan of the most successful brand of paint-by-numbers kits, created by the Palmer Paint Company of Detroit, Michigan. Throughout the 1950s, millions of kits were sold, and even J. Edgar Hoover and Dwight Eisenhower participated in the fad of DIY masterpieces. Yet, the clear difference between a paint-by-number kit and a Rembrandt painting begs the question: What did consumers expect they would experience and achieve when they purchased a kit that promised them the skills and creative output of Rembrandt? Dr. Kuebler- Wolf will discuss this fad and try to make sense of how can we make sense of the success of the "Every Man a Rembrandt" branding of the 1950s.

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